BRAVO to Momentum client indiGO Auto Group on the opening of their new Jaguar/Land Rover Rancho Mirage facility Located on indiGO’s Desert European Motorcars campus at 71-387 Hwy. 111 in Rancho Mirage, CA. The facility was debuted at a Ribbon Cutting Ceremony yesterday, September 2, 2015. Hundreds of people were in attendance including Mr. Blue and his Desert European Motorcars campus team, Rancho Mirage Mayor Dana Hobart, Rancho Mirage councilmen and councilwomen, city officials, and local dignitaries.
The new facility allows for both Jaguar and Land Rover automobiles to be housed under one roof, giving customers and enthusiasts a premier brand experience. “We designed this new facility to focus specifically on customer service and the customer experience to activate their ownership,” said Mr. Blue.
Construction of the facility was completed in less than eight months following the groundbreaking on January 20, 2015. The Jaguar Rancho Mirage showroom was previously housed in the campus’ main building, while the Land Rover Rancho Mirage was a solitary structure. A new building and enhancements were constructed adjacent to the Land Rover building to reveal a two-story, state-of-the-art facility.
10,706 square feet were added to the first floor, and 4,000 square feet were added to the second floor culminating in a 26,000 square foot Jaguar/Land Rover Rancho Mirage facility. A state-of-the-art architectural design represents each brand in addition to welcoming customer lounge areas and showrooms. The service capacity has doubled in size, enabling more service volume and efficiency for customers.
Mr. Blue said, “This facility has been constructed to accommodate the growth this brand is ready to experience. Range Rover remains a shining star in the industry. The demand we have for Land Rover is unparalleled so this facility will allow for an increased allocation of vehicles that indiGO has earned through its performance.”
“Jaguar/Land Rover is expected to continue to expand its model line up with the all new F-Pace Cross Over SUV and XE Sedan to complement the already stunningly successful F-Type Coupe, XJ and XF sedans,” added Mr. Blue.
Jaguar Rancho Mirage was named a 2014/2015 Pride of Jaguar award winner earlier this year. The Pride of Jaguar award is the highest honor which can be earned by a Jaguar dealership. This award represents excellence for outstanding performance in customer experience, business and sales. Jaguar Rancho Mirage was one of only 16 of the 164 Jaguar retailers in the United States to win this award.
Visit the new Jaguar/Land Rover Rancho Mirage facility located at 71-387 Hwy. 111, Rancho Mirage, CA, 92270; call the dealership at 760-773-5000; or visit http://www.deserteuropean.com to learn more.