Why Your Business Needs A Sticky Core Message

In a recent issue of Tips from the Top, Diego Prusky of InStyle Digital Marketing spoke of the importance of developing a Sticky Core Message for your business that acts as a pass/no-pass filter. A distinct core message is one of the simplest ways to help your employees prioritize and make decisions. For example, Southwest Airlines was recently under debate as to whether they should serve meals to their customers. Rather than only asking, “Do we serve a meal to our customers?” the company discovered the solution when they viewed the question in light of their core message: “THE low cost airline.” Their core message, which was made to stick, helped them make the right decision for their business. A sticky core message should be one your employees can easily understand and remember, and should be the first statement you revert to when you find your business in a sticky situation.

If you need assistance in creating a strong core message for your business that sticks, we can help! Contact Momentum Marketing at 843.377.8450 or email us at info@momentumresults.com