Is Your Website Mobile-Compatible?
Did you know by the year 2013, it’s estimated there will be 1.7 billion mobile internet users? That alone was a number estimated in 2008, so it could be an even more staggering amount as more users access the internet via their cell phones throughout 2012. Therefore, making your website mobile-friendly needs to be a top priority for your business. Here are a few factors to consider:
- Limit images. Images are often the last elements of a webpage to load, and scrolling past them on a 2×3 inch screen just gets in the reader’s way. By keeping your images to a minimum, you’ll encourage readers to find the information they’re looking for quicker – and possibly stay on your website longer.
- Remove Flash. While Flash looks great on a regular computer screen, it just doesn’t translate to a mobile device. If you’re requiring your fans to jump through intro screens and scrolling photos, chances are they’ll scroll on past to the next website that lets them view content clearly and quickly.
- Strip it down. Is your website copy tight, concise and to the point? Mobile readers aren’t dancing around your website to find an answer and don’t have the patience to keep clicking through one link to the next. Make sure your text is as minimally informative as possible.
Want more strategies to build your business through your website? Contact Momentum today.
Momentum Client Butterfly Consignment Boutiques Announces Grand Opening of New Charleston Store, Victoria’s Curvacious Consignments, on Feb. 21
So many exciting developments are happening for our client, Butterfly Consignment Boutiques! Owner Amanda Rosen just announced the grand opening of her newest store, Victoria’s Curvacious Consignments, will be on Tuesday, Feb. 21, 2012. This new consignment store is the first of its kind in the Lowcountry to offer designer clothes and top mall brands at a fraction of retail prices for women sizes 14+.
The curvy-exclusive store location was formerly Victoria’s Consignments, which mirrored Butterfly Consignment Boutiques’ operations for sizes 0-16. However, Amanda saw a gap in the local consignment and fashion industry and felt Victoria’s was the ideal store to shift operations for this exciting new operation. Now, Charleston women size 14+ will be able to find one-of-a-kind, top designer items and handpicked accessories at a fraction of retail prices.
We’re thrilled for Amanda’s new business developments and are excited to promote the Curvacious store, which will remain Victoria’s Consignments until the grand opening on Feb. 21. Victoria’s Curvacious Consignments is located in the Village Pointe Shopping Center at 920 Houston Northcutt Boulevard, Mt. Pleasant.
What’s more, it’s time to consign at Victoria’s Curvacious Consignments and Butterfly! Now until Feb. 3, bring your 0-16 spring consignments to Butterfly Mt. Pleasant or Butterfly Downtown, and your size 14+ spring consignments to Victoria’s. For more details, visit butterflyconsignments.com.
Quote of the Week
“One never learns by success. Success is the plateau that one rests upon to take breath and look down from upon the straight and difficult path, but one does not climb upon a plateau.”
-Josephine Preston Peabody
Momentum Strategies: Using Blogs to Communicate Your Business News
Tommy Baker (L) announced the hiring of Baker Motor Company's new Vice President, Bill Gironda (R).
Do you write a blog for your business? Blogging not only amplifies your business’ online presence to attract new customers, but in many cases it is the platform through which you can communicate valuable information. Our client Baker Motor Company, for example, just announced the hiring of its new Vice President, Bill Gironda. Charleston’s local paper, the Post & Courier, picked up the story and published it in the automotive news section on January 21, 2012. The article references the Baker Motor Company blog as its reported source for the news, which is where we shared Mr. Gironda’s hiring details with the online community and also via press releases for the traditional media.
It’s important to remember that even if you only keep a blog for sharing news and updating fans, the effort can indeed prove valuable for your business. If you are producing interesting, meaningful content – no matter how many readers you have – you’re still getting the word out there for others to take notice of what your business is doing. Every element of your marketing, PR and advertising strategy should tie together, and that’s just one of the many ways blogs help communicate those details.
Need help getting that overall marketing plan off the ground for your business? We’re a full service marketing and advertising agency that’s here to get that strategy moving. Call us today to get the conversation started: 843-377-8450.
Facebook Integrating Apps with Timeline
If Facebook could become more ubiquitous, it just now has. The social network just announced it’s partnering up with 60 outside apps to seamlessly function with Facebook – apps such as eBay, Foursquare and Spotify – to share on your Facebook timeline. Now, for example, you’ll be able to continue browsing many of your favorite sites without ever having to leave your Facebook page – pretty incredible stuff, but a move Facebook has been hinting at for years now.
Integrating social media with your online presence is now more than ever integral to your business strategy. Call us today to find out how we can help achieve this marketing step for your business: 843-377-8450.
Google's anti-SOPA logo on Jan. 18th encourages Internet users to "Tell Congress: Please don't censor the web!"
Many websites today are doing their part to spread the word about SOPA and PIPA, two House bills that are designed to expand the ability of U.S. law enforcement and copyright holders to fight online trafficking in copyrighted intellectual property and counterfeit goods. The LA Times writes, “Supporters of the legislation say it would target foreign websites trading in stolen intellectual property, including movies and music. Critics say it would unfairly penalize legitimate websites too, such as the online classified ad service Craigslist or the photo sharing service Flickr” – which is just the start of the impact critics say these bills could have on free speech across the Internet.
In protest, thousands of Internet sites, including Wikipedia and Google, have either shut down or temporarily blacked out to draw attention to the issues. These websites encourage users to contact their representatives, sign petitions, and do their part to make noise about shutting down these two controversial bills. As a result, several PIPA and SOPA co-sponsors have already abandoned the bill within a matter of hours of the Jan. 18 blackout.
It’s exciting to witness how various websites are expressing their dissidence for the two bills. To learn more about how SOPA and PIPA could potentially affect your online rights, check out what CBS News has to say. To get involved in the conversation, check out what Twitter users are discussing with the hashtag #SOPA.
Quote of the Week
“Outstanding people have one thing in common: an absolute sense of mission.”
- Zig Ziglar
You strive to do outstanding work for your business. At Momentum, our mission is yours: contact us today to find out how we can help communicate your work.
Momentum Client NeSmith Chevrolet kicks off Huge Used Car Auction Sale, now through Feb. 3!
If you’re near the Claxton, Ga. area and are in the market for a new car, there is no better time to buy than with our client NeSmith Chevrolet‘s huge Used Car Auction Sale event! Going on now through Feb. 3, the sale is offering buyers a one-time opportunity to save up to 40% off the retail price - that can be up to $7,670 off the total cost!
Instead of taking these cars to auctions for other dealers to buy, NeSmith is offering these great deals at auction price on about 100 select pre-owned vehicles. Visit the NeSmithNow.com to start the search, and head on out to take advantage of the incredible prices before Feb. 3!
